Every great brand begins with a simple question.

Ours was: Why should people have to choose between snacks that taste amazing and snacks made with better ingredients?

Too often, the options felt limited—either highly processed snacks with little nutritional value or “healthy” alternatives that sacrificed flavor.

We believed there had to be a better way.

So Crofty was created to bridge that gap by making snacks that people genuinely enjoy while being made with thoughtfully selected, ingredient-conscious recipes.

From our signature Nutty Choc Bites to our growing range of snacks, every Crofty product is designed to fit naturally into all modern lifestyles.

Crofty isn't just about making snacks.

It's about creating moments of energy, enjoyment, and connection through food people can feel good about eating.

Behind every product is a commitment to thoughtful sourcing, continuous improvement, and listening to the people who enjoy our snacks.

As we continue to grow, our mission remains the same: To make better snacking simple, delicious, and accessible to everyone.

Crofty was founded by Caleb Siambi, an entrepreneur driven by a simple belief: people shouldn't have to choose between snacks that taste great and snacks made with better ingredients.

Crofty was born to bridge the gap between indulgence and ingredient-conscious snacking.

From the first batch of Nutty Choc Bites to an expanding range of products, every Crofty snack reflects the same philosophy: real ingredients, exceptional taste, and no unnecessary compromise.

Today, Caleb leads Crofty with the vision of building one of Africa's most trusted snack brands, creating products people love while proving that a homegrown African brand can compete on the global stage.

“We're not just making snacks. We're building a brand that people can trust, enjoy, and proudly call their own.”
— Caleb Siambi, Founder & CEO